JEM Marketing, Fractional CMO Services for Strategic Growth

Fractional CMO Devon | Marketing Leadership for Growing Businesses

Looking for expert marketing guidance without hiring full-time? I’m Melanie Brook, MCIM and the founder of JEM Marketing - a Fractional CMO service based in Devon, helping small and medium-sized businesses unlock strategic growth with flexible, part-time marketing support.

With over 15 years of experience leading marketing for brands across hospitality, insurance, and digital sectors, I bring board-level thinking and hands-on execution, tailored to your goals and budget.

Why Choose a Fractional CMO?

At JEM Marketing, our Fractional CMO service gives you board-level marketing leadership on a flexible, part-time basis. A Fractional Chief Marketing Officer (CMO) or Freelance Marketing Manager offers you senior marketing expertise on a part-time basis. You get the strategic leadership your business needs, without the commitment or cost of a full-time hire.

Whether you're scaling up, launching a new product, or simply need clarity in your marketing direction, JEM Marketing will provide the insight, structure, and momentum to move your business forward.

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Strategic Marketing Audits & Planning

Gain clarity on what's working, and what’s not, with a thorough audit of your current marketing efforts. As your freelance marketing manager, I’ll deliver a focused, actionable plan that aligns your strategy with your business goals, ensuring every marketing move drives real results.

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Team Mentoring & Agency Management

Empower your marketing team with expert mentoring that builds confidence, capability, and cohesion. I also manage your external agencies to ensure alignment, accountability, and top-tier execution across every campaign.

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Brand Development & Positioning

Shape a brand that truly resonates with your audience and stands out in your market. I help you define your brand’s voice, values, and visual identity, ensuring consistency, clarity, and competitive differentiation across every touchpoint.

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Marketing Budget & ROI Analysis

Make every penny count with strategic budget planning and ROI-focused analysis. I help you allocate spend wisely, track performance rigorously, and adjust your investments to maximize impact and profitability.

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Content & Campaign Oversight

Ensure every piece of content and campaign hits the mark with expert oversight and strategic alignment. I manage messaging, creative execution, and timing to make sure your marketing is consistent, compelling, and results-driven.

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AI Implementation & Automation

Streamline your marketing and boost efficiency with smart AI tools and automation strategies. I help you integrate the right technologies to save time, enhance targeting, and scale your marketing efforts without adding complexity.

Get Started With JEM Marketing

Whether you need help once a month or more frequently, my part-time marketing marketing manager services and outsourced CMO services are built to flex around your needs. It all starts with a free 30-minute discovery call.

Ready to take control of your marketing?

Let’s talk about how a Freelance CMO/Marketing Manager can help your business thrive.

The Local Advantage

As a Freelance CMO based in Devon, I bring more than just marketing expertise, I bring deep understanding of the region’s business landscape, consumer behaviours, and growth challenges unique to the South West. Whether you're a hospitality brand looking to stand out in a seasonal market, a professional service provider aiming to expand your local presence, or a digital start-up ready to scale, JEM Marketing tailor strategies that align with your environment.

But regional doesn’t mean small-scale. With over 15 years of experience across national and cross-industry campaigns, I blend this local insight with national-level marketing strategy to position your business competitively, both within Devon and beyond. You’ll benefit from a grounded, practical approach with the strategic scope to help you grow sustainably and smartly.

From navigating local market dynamics to unlocking new growth channels, I ensure your brand not only fits—but leads—in your space.

  • Freelance Marketing Manager otherwise known as a Fractional CMO (Chief Marketing Officer) gives you top-level marketing expertise without the full-time price tag. It’s like having a seasoned marketing leader in your back pocket, guiding strategy, aligning teams, and driving results, but only when you need it. Ideal for growing businesses that need senior-level support but don’t want to hire full-time.

  • Based in Devon, I bring a sharp understanding of the South West business scene — seasonal industries, local audiences, and growth hurdles included. But I don’t stop at the county line. I blend regional insight with national know-how to help brands thrive locally and scale beyond. Whether you're in Exeter, Bristol or Timbuktu, my freelance marketing manager services bring strategies that work wherever you are.

  • Running a lean team? No problem. I plug in where you need me, as your strategic sounding board, your marketing lead, or your get-things-done person. I help founders, directors, and over-stretched marketers find clarity, build smart plans, and make bold moves. Small but mighty? That’s the goal.

  • Can I afford a Fractional CMO or Freelance Marketing Manager. Short answer: probably. Long answer: I offer a free 30-minute discovery call so we can chat through what you need. If we’re a good fit, you’ll get access to senior-level support at a competitive day rate, no nasty surprises. Just smart, strategic help when and how you need it.

  • No fluff. No jargon. Just clear strategy and action that moves the needle. I work transparently, move fast, and get stuck in. Whether you’re launching something new or fixing what’s not working, I bring fresh eyes, honest insight, and practical plans you can actually use. And yes, I bring the same energy to the numbers as I do to the narrative.

  • Hospitality. Holiday Parks. Insurance. SaaS. Digital start-ups. Professional services. Creative agencies. B2B and B2C.
    I’ve seen a lot, learned a lot, and bring that cross-industry knowledge to every project. Whatever your sector, I tailor strategies that fit your market, audience, and goal, no cookie cutters here.

Contact Us

Tell us a bit about you; What you're up to, what you're stuck on, or where you want to go next.
We’ll tell you how we can help.